Chinese automaker Chery to launch EV brand with Japan's Autobacs Seven

The partnership with Autobacs Seven and the blue-ocean potential in the Thai market make this an attractive opportunity, despite some concerns around pricing and supply chain complexity.

The partnership between Chery and Autobacs Seven can capitalize on the growing demand for electric vehicles in Thailand, and with the right pricing and distribution strategy, it can be a successful venture.

The opportunity lacks clear demand and pricing signals in the Thai market, and the supply chain risks are too high.

The Thai market offers a significant opportunity for growth, with a clear demand signal and a reliable supply path. However, careful consideration of landed costs and import complexity is required to ensure a defensible wedge.

While the opportunity is promising, a pivot is necessary to better understand the local market and establish a strong brand presence. With the right partnership and strategy, this business can be successful in Thailand.

This represents a clear blue ocean opportunity in Thailand where EV retail is virtually non-existent. The model works internationally and addresses a critical gap in Thai market - lack of convenient EV purchasing channels through trusted retail partners.